Initial Research
Crescent Coalition is a non-profit organization in Charlotte, North Carolina that supports underprivileged students by providing them with mentoring services, tutoring, and scholarship opportunities. This organization reached out to my colleagues and I asking for us to individually design a logo that reflected their purpose or impact on students involved. We met with this client to gain further information about the coalition; then I conducted visual research surrounding non-profit organizations in the Charlotte area and began sketching.
Color Scheme Studies
After numerous considerations and ideas, I selected the final logo and began conducting color studies. I explored various combinations while considering it my goal to select a palette that was compliant with ADA color contrast standards.
Final Touches
After finalizing our logos and branding for Crescent Coalition, my colleagues and I then had to present our concepts to the client. I presented many of my drafts and research within my presentation along with the final logo and color scheme. I also produced imagery displaying the branding I had created on school supplies so the client could better visualize how this branding could be used.
