In preparation for an upcoming performing arts show, Visualizing the Intangible, at UNC Charlotte, I designed a poster for this event based on an emotion which would be portrayed; calm. In this design, I considered elements and feelings many individuals consider to be calming involving the senses such as warmth, soft light, and water. These elements are used to reflect this emotion in the poster design through use of color, layer masks, blending, and composition.
I was then further challenged by implementing key moments from the poster into differing sized objects which required changes in composition. My first solution in doing this was creating a bookmark which was not only a promotional material for the show, but also functional. The smaller dimensions of the bookmark allowed me to compose a composition which focused in on specific details or moments within the poster.
In addition to the bookmark, I also created an animated Instagram ad for Visualizing the Intangible. Typography and the movement of water were the central themes of this ad. The typeface itself is calming in appearance with its rounded shape and corners and each line of text creates a ring in a "ripple of water".